How Shrlock helped Solutions HR launch & grow with confidence

Where They Started

When Solutions HR first began working with Shrlock, she had already spent thousands of dollars on marketing agencies that didn’t understand HR well enough to position her business in a way that reflected her value. She wanted to launch her HR consulting and executive search business, but kept getting stuck on how to talk about herself, her services, and her brand.

What Was Getting In The Way

One of the biggest challenges was the amount of noise that comes with launching a new HR consulting business, especially when the advice is coming from generic marketers who don’t understand the HR consulting or fractional leadership space. Without the right positioning, it became harder to feel confident in the decisions shaping the business and even harder to move toward launch.

How Shrlock helped

Shrlock helped Tanya build the messaging and positioning foundation for her business, starting with clearer positioning for both of her ideal customer profiles. That work directly shaped the direction of her brand, online presence, and website.

From there, Shrlock guided decisions around audience segmentation, offer structure, and SEO-focused website copy. Shrlock also helped strengthen Tanya’s content strategy and LinkedIn presence so the way she showed up online matched the level of expertise she brings to clients.

From unclear positioning to a stronger professional presence

As part of the work, Shrlock helped reshape Tanya’s LinkedIn presence so it better aligned with her audience, expertise, and brand while incorporating conversion-optimized messaging.

What changed

With Shrlock’s support, Tanya was able to move from feeling stuck to feeling ready to launch. In just a few weeks, she had a stronger system for talking about who she helps and how, along with a more cohesive brand and website presence to support the launch of her business.

Today, Shrlock saves Solutions HR 6+ hours each week by managing her content creation and social media presence, giving her more time to focus on billable work.

Now, I feel like I have a real, experienced thought partner who understands my work and how to position it to clients. Tanya Mayar, Founder @ Solutions HR

What it meant for the practice

For Solutions HR, Shrlock provided more than marketing support. The team gave her the clarity, confidence, and strategic direction needed to actually launch. What once felt overwhelming became more focused, more intentional, and much easier to move forward with.