
Identifying real HR needs before things break
How SMB buyers move through each stage of the conversion funnel and what this means for selling HR consulting services.
External triggers and events that create urgency for business owners to take action.
The pain-first signals to look for and how to create conversations with potential clients.
Over 60% of HR consultants and fractional HR leaders say finding new clients is the biggest challenge they face growing their consulting practice.
This playbook is a practical guide designed to help HR consultants understand what drives business owners to invest in HRÂ support and how to use these signals to be present with the right clients at the right time.

