How Shrlock helped Solutions HR move from ready to launched

Where They Started

When Solutions HR began working with Shrlock, Tanya had already been building her HR consulting and executive search practice for several months. She had a clear sense of her expertise and her audience, but wanted support pulling together the right digital presence to match the level of work she was already doing with clients.

What Was Getting In The Way

Launching a consulting business while actively delivering for clients leaves very little time for the behind-the-scenes work. Tanya needed a thought partner who understood the consulting space and could help her move the website and online presence forward without her having to explain the basics of what she does every time.

How Shrlock helped

Shrlock supported Tanya across four key areas as she prepared to launch Solutions HR.

First, Shrlock provided strategic input on her website structure, copy direction, and SEO to help ensure the site reflected her expertise and spoke clearly to the founders and HR leaders she serves.

Second, Shrlock reviewed Tanya’s LinkedIn presence and provided guidance on how her professional brand was landing with her target audience, helping her sharpen how she showed up online.

Third, Shrlock helped Tanya think through a LinkedIn outreach strategy designed to connect Solutions HR with the right people at the right time.

Finally, Shrlock supported the planning and execution of Tanya’s website launch, helping ensure her new digital presence matched the level of expertise she brings to her clients. As part of that launch support, Shrlock also provided input ahead of her first co-hosted leadership development webinar, where she presented her 5 Shifts Leadership Framework live for the first time.

From unclear positioning to a stronger professional presence

As part of the work, Shrlock helped reshape Tanya’s LinkedIn presence so it better aligned with her audience, expertise, and brand while incorporating conversion-optimized messaging.

What changed

With Shrlock's support, Tanya moved from having a strong practice with a limited digital presence to having a cohesive website ready to launch, a webinar delivered, and a clearer direction for how to show up online as a business owner.

What I appreciated most was having someone in my corner who could move quickly, give honest feedback, and actually understand the space I work in. That combination is rare. Tanya Mayar, Founder @ Solutions HR

What it meant for the practice

For Solutions HR, the work created a stronger foundation for launching the practice with clarity and credibility. Tanya was not starting from scratch. She already had deep expertise, a clear audience, and real client work underway. Shrlock helped turn that foundation into a more cohesive digital presence, connecting her website, LinkedIn presence, outreach strategy, and launch activity into a clearer path forward.

The result was a business that could show up online with the same level of confidence and professionalism Tanya already brought to her client work.